MLM Distributor and leader Ken Nielson hosts this Building Fortunes Radio show every week on home based business related information.
Peter Mingils cohosts the show with Ken Nielson and adds his knowledge and experience. This week’s episode includes Ken Nielson’s explanation of the terms used to identify MLM Distributors and the variations you may hear.
Ken Nielson runs a home based business successfully and hosts this Building Fortunes Radio series to show people the benefits of building an MLM. Network Marketing still may be the best opportunity for personal health and financial stability in today’s economy.
In multi-level marketing (MLM), distributors are often referred to by various terms depending on the company and its branding. These terms are used to describe individuals who sell products or services and recruit others into the MLM structure. Here are the common terms used to identify MLM distributors:
- Independent Business Owner (IBO): Popularized by companies like Amway, this term emphasizes the entrepreneurial aspect of the distributor’s role, suggesting they operate their own business by selling products and building a downline.
- Distributor: A general term used across many MLMs to describe individuals who sell products directly to consumers and may recruit others to do the same.
- Associate: Used by some MLMs to denote salespeople who are part of the network, focusing on both sales and recruitment.
- Independent Agent: A term that highlights the non-employee status of the distributor, often used to describe those who sell and recruit independently.
- Consultant: Common in MLMs like Mary Kay or Pampered Chef, this term suggests a professional who advises customers on products while also building a sales network.
- Sales Representative: A straightforward term used in some MLMs to describe individuals focused on direct sales, though they may also recruit others.
- Affiliate: Sometimes used in MLMs with a digital focus, where individuals promote products online and earn commissions, often overlapping with affiliate marketing.
- Brand Ambassador: A term used by some MLMs to describe distributors who represent and promote the company’s brand, often through social media or personal networks.
- Sponsor or Recruiter: Refers to distributors who focus on recruiting others into the MLM, mentoring their downline to generate additional income.
- Team Member: A more collaborative term used by some MLMs to describe distributors as part of a larger sales team or network.
These terms often carry a positive connotation to emphasize autonomy, entrepreneurship, or community, aligning with the MLM’s marketing strategy. However, the roles are generally similar: selling products and recruiting others to expand the network, with income derived from personal sales and downline performance. Note that specific terms may vary by company, and some MLMs create unique titles (e.g., “Silver,” “Gold,” or “Diamond” ranks) to reflect advancement within their compensation structure.
Ken Nielson displays this and a lot of other information on his website https://countonthetruth.com
